Coffee roasting is an art by itself. Sometimes business owners try to sell the most expensive coffee which has the best scores as a speciality coffee.
However, doing this without looking to the general culture of the community and the general taste, may lead to negative results.
Most of people are used to a special taste or aroma, even if you provide a better coffee, they would leave you accusing you or your coffee with being non professional.
The best thing is to provide coffee considering the culture of customers.
This does not mean by anyway that you can't provide new types to the market, It means do not go far away with the taste and aroma!
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