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IS EXPENSIVE COFFEE ALWAYS BEST?



The cheapest coffee is never high-quality coffee. It was probably not sourced at a price that covered the cost of production. You should also be wary of coffees where a high price feeds into a marketing gimmick, such as expensive, and frequently fraudulent, animal-feces coffee, or exotic island coffee where you might be paying a premium for the marketing of the brand rather than a superior flavor.



The difference in price between poor- and high-quality coffee is often very small, making a truly great cup of coffee one of the most affordable luxuries you can get.


As roast master, you are supposed to have the experience to distinguish between all types.


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